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Stakeholder Map |
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Identify Your Key Customers
Stakeholder mapping raises everyone's awareness about who is connected with your organization's success. It provides a context for deciding which groups should be the focus of marketing or other communication efforts. It also provides an activity that can help determine the key customers that need to be the focus of a subsequent value proposition development discussion.
There is also a Leader's Guide that explains how to use the Graphic Guide with a group. |
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