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  This kit includes the templates in the Qualitative Research Start-Up Kit plus four "Top of the Mountain" templates - enough for one group to evaluate four new product or service ideas. Following a successful session start up, get consumer reactions and input to your new product or service ideas. Share seed concepts, full concepts or prototypes to stimulate conversation and brainstorming. Record the expected benefits, issues and concerns, unanswered questions, and solutions to barriers. Ask consumers how to make the ideas better for them!


Kit includes:

1 - Agenda - Flipchart Size (2' x 3')

1 - Roles & Rules - Flipchart Size (2' x 3')

1 - Storybook - Flipchart Size (2' x 3')

1 - Circle Around - Wall Size (3' x 4')

4 - Top of the Mountain - Flipchart Size (2' x3')
Product & Idea Development Kit Overview and
All Leader's Guides
   
  Price: $125.00