LearningConnect® is a revolutionary approach to learning and qualitative research developed by the consulting firm AH HA!™. The approach was inspired by The Grove’s group graphic methodsand our experience creating Visual Planning Systems. For group facilitators it offers some great new tools for tapping the collective knowledge and wisdom of a group or team. For consumer research teams it provides a much more effective way of conducting consumer research than traditional focus groups. Your team meets with customers face-to-face in a workshop environment. The graphic templates provide an easy way for engaging customers in storytelling, model development, idea evaluation and brainstorming.
LEARNINGCONNECT TEMPLATES Circle Around - For capturing and connecting ideas Picture This - For gathering reactions to communications Top of the Mountain - For evaluating and building better ideas Agenda - For orienting to a sessions’s flow Roles & Rules - For clarifying expectations and ground rules StoryBook - For connecting to an experience through personal stories Team Start-up - For orienting a team to the work ahead Success Looks Like - For encouraging individual connection to team goals Speaking Our Minds - For capturing what’s on the team’s mind Side-by-Side - For comparing and contrasting Matrix - For sorting and activating comparison Across Time - For viewing an experience over time Tree of Life - For bringing an experience to life House on a Hill - For scanning an experience Cycles of Life - For viewing a cyclical experience So What? - For transforming insights into action
STARTER SETS OF TOOLS Qualitative Research Start-up Kit
Whether you are doing a LearningConnect™ consumer workshop or a more traditional focus group, use this kit’s templates to help your consumers get ready to participate.
Copy Evaluation & Development Kit
Use this kit to evaluate up to four pieces of copy. After a successful session start-up, share commercials, print copy, or other communciations with consumers and capture their reactions.
Product & Idea Development Kit
Use this kit to evaluate up to four new product or service ideas. Get consumer reactions and input to your seed concepts, full concepts or prototypes to stimulate conversation and brainstorming.
