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Value Proposition Grid |
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Clarify Your Distinguishing Value
E-commerce has forced many organizations to rethink how they deliver value to their customers. After agreeing on a general direction and vision, it is very helpful to anchor strategies in a strong and communicable "value proposition" (sometimes called a business-success model). A complete value proposition will include agreement on customer needs and interests, determination of the content (products and services), connection (sales and marketing channels), and delivery (fulfillment infrastructure) systems. The final piece to the puzzle is what parts you provide and what parts partners provide.
There is also a Leader's Guide that explains how to use the Graphic Guide with a group. |
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